Brand Guidelines

Design Principles

Unified: Each piece is part of a greater whole and should contribute positively to the system at scale. There should be no isolated features or outliers.

Universal: SmartRecruiters is used around the world by a wide global community. Our products and visual language should be welcoming and accessible.

Iconic: We’re focused when it comes to both design and functionality. Our work should speak boldly and clearly to this focus.

Conversational: Our use of motion breathes life into our products, and allows us to communicate with businesses/customers in easily understood ways.